ABOUT
Raya is passionate about utilizing innovation and digital marketing to elevate the dance industry.
As a young entrepreneur and student at the University of Washington, Raya has merged creativity and storytelling towards enhancing brand awareness. From launching her first e-commerce shop to recent consulting projects, Raya continues to help businesses reach audiences and create meaningful impact.
Digital Design & UX Intern
Raya conducted usability testing to identify key areas for improvement in SAP Concur's website navigation and to evaluate the overall user experience. She also contributed to enhancing brand compliance and design consistency across marketing assets. In addition, she supported content creation for SAP's LifeAt SAP social media platform.
Consultant
Raya analyzed the Gen Z travel market to integrate new product features and boost user adoption rates. She mapped end-to-end user flows and created visual prototype designs. Raya presented weekly deliverables and iterated features based on client feedback and project
manager reviews.
Marketing Intern
Raya increased the ballet shoe company's social media reach, targeting a 30% growth using brand-aligned campaigns. She also authored blogs based on research about dancer health and the lack of innovation, raising Orza's brand awareness
and loyalty.
Captured For You
Co-founder, Content Creator, Editor
Raya handles client communication to video editing, ensuring all events are meaningfully expressed through visual content. She curates social media strategies and works at various events including weddings, baby showers, and graduation parties.
IG: @capturedforyou.co
The Smarker
Co-Founder and Product Developer
Raya collaborated on the development of a patent-pending UV-sensing body marker called The Smarker, to help reduce skin cancer risks. Her team secured early-stage investor interest and won first place in the Young Entrepreneurs Leadership Launchpad national venture competition, demonstrating commercial viability of The Smarker.
AWARDS
Recipient of:
Team Clarke Scholarship for outstanding community community contribution
Rob Leviton Memorial Bursary for academic proficiency and active lifestyle
British Columbia Achievement Scholarship
2nd place UW Women in Business Equitable Futures Case Competition (2026)
2nd place University of Washington's Lavin Startup Studio (2024)
Regional Winner of Rideau Hall Foundation Ingenious+ Youth Innovation Challenge (2024)
1st place in Canada's Young Entrepreneurs Leadership Launchpad Venture Challenge (2023)
Most Outstanding Speaker Award in VAYA International Speech, Arts and Drama Festival (2023)